intent.ly Journal

In part 3 of our heuristics blog series we explore value perception, and the strategies marketers can use to influence online shopper behaviour. 

Last month we kicked off our blog series on heuristics (the mental shortcuts that help simplify decision-making) and how to use them to understand and influence shopper behaviour. In part two, we explore the complementarity heuristic.

Back from the OMR Festival in Hamburg, intent.ly COO Chris Johnson reflects on the Affiliate Marketing panel session - asking himself and some experienced industry peers just what makes the channel so unique and full of opportunities...

Heuristics can help us understand shopper behaviour and what influences buying decisions. In this blog series, we explore how seven of these mental shortcuts can be used as powerful conversion tools during different stages of the shopper journey.

intent.ly COO Chris Johnson explores topics from his recent panel session at PI Live Miami, where they discussed how best to engage with performance-based tech partnerships and the impacts of crossing channel boundaries.

We spoke to Hotel Chocolat’s Digital Trading Manager for insights on preparing for Easter - including conversion rate optimisation strategies, trends, and the future.

London - Thursday, 29th July 2021