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In the field of heuristics, anchoring refers to your brain’s tendency to heavily rely on the first piece of information offered to you when making decisions. Our final blog in the series explores how to leverage price anchoring as a marketing tactic.
Our heuristics blog series continues, with a focus on social bias - and how compelling marketing strategies can tap into the psychology of the 'bandwagon effect' to drive sales and shape trends.
Part 4 of our heuristics blog series looks at relevancy, and how we can better target online shoppers with the right messages delivered at the right time, with offers tailored to their needs.
On 27th September we hosted our very first intent.ly Live event, an insightful day of content and networking. The highlight was a panel discussion on incrementality - experts from The Body Shop, Currys, Adtraction and Gen3 shared their thoughts on this hot topic.
We're proud to be shortlisted for five industry awards this Autumn, including two Global Performance Marketing Awards with our partners Kwik Fit and Gen3 Marketing.
In part 3 of our heuristics blog series we explore value perception, and the strategies marketers can use to influence online shopper behaviour.
Last month we kicked off our blog series on heuristics (the mental shortcuts that help simplify decision-making) and how to use them to understand and influence shopper behaviour. In part two, we explore the complementarity heuristic.
Back from the OMR Festival in Hamburg, intent.ly COO Chris Johnson reflects on the Affiliate Marketing panel session - asking himself and some experienced industry peers just what makes the channel so unique and full of opportunities...
intent.ly COO Chris Johnson explores topics from his recent panel session at PI Live Miami, where they discussed how best to engage with performance-based tech partnerships and the impacts of crossing channel boundaries.
London - Thursday, 29th July 2021
