Q4 presents huge opportunities for online retailers to leverage peak traffic events. Preparing targeted, relevant and timely campaigns will help you to maximise engagement and conversion, and hit those all-important KPIs.
In part 3 of our heuristics blog series we explore value perception, and the strategies marketers can use to influence online shopper behaviour.
Last month we kicked off our blog series on heuristics (the mental shortcuts that help simplify decision-making) and how to use them to understand and influence shopper behaviour. In part two, we explore the complementarity heuristic.
Heuristics can help us understand shopper behaviour and what influences buying decisions. In this blog series, we explore how seven of these mental shortcuts can be used as powerful conversion tools during different stages of the shopper journey.