--- title: intent.ly Journal | Technology description: Technology | News and insights from customer conversion optimisation team at intent.ly --- [![intent.ly - intent-based CRO](https://journal.intent.ly/hs-fs/hubfs/Intently%20RGB.png?width=1182&height=226&name=Intently%20RGB.png "intent.ly - intent-based CRO")](https://intent.ly/) Open main menu Close main menu - [Home](https://intent.ly) - [Solutions](https://intent.ly/overlays) Open the submenu - [Overlays](https://intent.ly/overlays) - [Email Remarketing](https://intent.ly/email-remarketing) - [Analytics Suite](https://intent.ly/analytics-suite) - [Integrations](https://intent.ly/integrations) - [Journal](https://intent.ly/journal) - [Events](https://intent.ly/events) - [About Us](https://intent.ly/about-us) - [Book a demo](https://intent.ly/contact) # intent.ly Journal Select Category Technology Partnerships Consumers Affiliate Behavioural science Exit Intent Press Release Case Studies intent.ly index Posts about: ## Technology ![H2 Seasonal Campaigns](https://journal.intent.ly/hubfs/Blog%20images%20(5)-1.png) [Affiliate,](https://journal.intent.ly/tag/affiliate) [Consumers,](https://journal.intent.ly/tag/consumers) [Exit Intent,](https://journal.intent.ly/tag/exit-intent) [Technology](https://journal.intent.ly/tag/technology) ### [Key Dates For Your 2024 H2 Marketing Calendar](https://journal.intent.ly/key-dates-for-your-2024-h2-marketing-calendar) May 21, 2024, 10:38:34 AM Targeted, relevant and timely campaigns maximise shopper engagement and conversion, helping you achieve a range of KPIs. Here are some key dates for the second half of the year leading up to peak - to inspire you to get ahead and start planning now. [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Read More](https://journal.intent.ly/key-dates-for-your-2024-h2-marketing-calendar) ![](https://journal.intent.ly/hubfs/Mothers%20Day%203.png) [Exit Intent,](https://journal.intent.ly/tag/exit-intent) [Technology](https://journal.intent.ly/tag/technology) ### [Website Overlays: Convert More Customers This Mother’s Day 2024](https://journal.intent.ly/website-overlays-convert-more-customers-this-mothers-day) Mar 5, 2024, 6:04:00 PM As we approach Mother’s Day in the UK\*, we explore four ways to use website overlays to increase conversion rates during this peak traffic period. [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Read More](https://journal.intent.ly/website-overlays-convert-more-customers-this-mothers-day) ![](https://journal.intent.ly/hubfs/Blog%20images.png) [Behavioural science,](https://journal.intent.ly/tag/behavioural-science) [Consumers,](https://journal.intent.ly/tag/consumers) [Technology,](https://journal.intent.ly/tag/technology) [Partnerships](https://journal.intent.ly/tag/partnerships) ### [Heuristics Series Part 6: Price Anchoring](https://journal.intent.ly/price-anchoring) Feb 19, 2024, 4:52:48 PM In the field of heuristics, anchoring refers to your brain’s tendency to heavily rely on the first piece of information offered to you when making decisions. Our final blog in the series explores how to leverage price anchoring as a marketing tactic. [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Read More](https://journal.intent.ly/price-anchoring) ![](https://journal.intent.ly/hubfs/Blog%20images.png) [Behavioural science,](https://journal.intent.ly/tag/behavioural-science) [Consumers,](https://journal.intent.ly/tag/consumers) [Technology,](https://journal.intent.ly/tag/technology) [Partnerships](https://journal.intent.ly/tag/partnerships) ### [Heuristics Series Part 5: Social Bias](https://journal.intent.ly/social-bias) Jan 23, 2024, 3:18:26 PM Our heuristics blog series continues, with a focus on social bias - and how compelling marketing strategies can tap into the psychology of the 'bandwagon effect' to drive sales and shape trends. [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Read More](https://journal.intent.ly/social-bias) ![](https://journal.intent.ly/hubfs/Blog%20images%20(3)-1.png) [Affiliate,](https://journal.intent.ly/tag/affiliate) [Consumers,](https://journal.intent.ly/tag/consumers) [Exit Intent,](https://journal.intent.ly/tag/exit-intent) [Technology](https://journal.intent.ly/tag/technology) ### [Key Dates For Your 2024 H1 Marketing Calendar](https://journal.intent.ly/key-dates-for-your-2024-h1-marketing-calendar) Jan 2, 2024, 2:49:17 PM Preparing targeted, relevant and timely campaigns will help you maximise engagement and conversion, achieving KPIs. We've pulled together some key dates for your marketing calendar, to inspire you to create campaigns that deliver results in the first half of 2024. [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Read More](https://journal.intent.ly/key-dates-for-your-2024-h1-marketing-calendar) ![](https://journal.intent.ly/hubfs/Blog%20images%20(1).png) [Affiliate,](https://journal.intent.ly/tag/affiliate) [Consumers,](https://journal.intent.ly/tag/consumers) [Exit Intent,](https://journal.intent.ly/tag/exit-intent) [Technology](https://journal.intent.ly/tag/technology) ### [Creative Christmas Campaigns that Convert](https://journal.intent.ly/creative-christmas-campaigns-that-convert) Dec 4, 2023, 12:09:31 PM With Black Friday now behind us, Christmas is the next big opportunity for online retailers to convert as much peak traffic as possible. Imaginative and personalised overlay campaigns can transform casual browsers into delighted customers this festive season. [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Read More](https://journal.intent.ly/creative-christmas-campaigns-that-convert) ![](https://journal.intent.ly/hubfs/Blog%20images.png) [Behavioural science,](https://journal.intent.ly/tag/behavioural-science) [Consumers,](https://journal.intent.ly/tag/consumers) [Technology,](https://journal.intent.ly/tag/technology) [Partnerships](https://journal.intent.ly/tag/partnerships) ### [Heuristics Series Part 4: Relevancy](https://journal.intent.ly/heuristics-series-relevancy) Nov 10, 2023, 1:49:42 PM Part 4 of our heuristics blog series looks at relevancy, and how we can better target online shoppers with the right messages delivered at the right time, with offers tailored to their needs. [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Read More](https://journal.intent.ly/heuristics-series-relevancy) ![](https://journal.intent.ly/hubfs/Blog%20images%20(9).png) [Affiliate,](https://journal.intent.ly/tag/affiliate) [Case Studies,](https://journal.intent.ly/tag/case-studies) [Technology,](https://journal.intent.ly/tag/technology) [Partnerships](https://journal.intent.ly/tag/partnerships) ### [intent.ly Live! Panel Session: Incrementality](https://journal.intent.ly/intent.ly-live-panel-session-incrementality) Oct 20, 2023, 9:59:26 AM On 27th September we hosted our very first intent.ly Live event, an insightful day of content and networking. The highlight was a panel discussion on incrementality - experts from The Body Shop, Currys, Adtraction and Gen3 shared their thoughts on this hot topic. [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Read More](https://journal.intent.ly/intent.ly-live-panel-session-incrementality) ![](https://journal.intent.ly/hubfs/Blog%20images%20(5).png) [Behavioural science,](https://journal.intent.ly/tag/behavioural-science) [Consumers,](https://journal.intent.ly/tag/consumers) [Technology](https://journal.intent.ly/tag/technology) ### [Why the Shopper Journey is the Key to Success in Q4](https://journal.intent.ly/the-shopper-journey-is-the-key-to-success-in-q4) Oct 3, 2023, 10:30:00 AM [intent.ly](http://www.intent.ly)'s head of strategic growth [Moneil Patel](https://www.linkedin.com/in/moneilpatel/) shares his thoughts on how to optimise your website for conversions and ROI for success this peak season. ![Moneil Patel](https://journal.intent.ly/hs-fs/hubfs/Moneil%20Patel.jpg?width=45&name=Moneil%20Patel.jpg) [Moneil Patel](https://journal.intent.ly/author/moneil-patel) [Read More](https://journal.intent.ly/the-shopper-journey-is-the-key-to-success-in-q4) ![](https://journal.intent.ly/hubfs/Blog%20images%20(7).png) [Consumers,](https://journal.intent.ly/tag/consumers) [Exit Intent,](https://journal.intent.ly/tag/exit-intent) [Technology](https://journal.intent.ly/tag/technology) ### [Preparing For Peak: Key Dates & Tips to Inspire Your Q4 Campaigns](https://journal.intent.ly/preparing-for-peak-key-dates-tips-to-inspire-your-q4-campaigns) Sep 27, 2023, 9:00:00 AM Q4 presents huge opportunities for online retailers to leverage peak traffic events. Preparing targeted, relevant and timely campaigns will help you to maximise engagement and conversion, and hit those all-important KPIs.  [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Read More](https://journal.intent.ly/preparing-for-peak-key-dates-tips-to-inspire-your-q4-campaigns) [1](https://journal.intent.ly) [2](https://journal.intent.ly/tag/technology/page/2) #### EMEA Office [intent.ly](http://intent.ly/) Global Ltd 30 Churchill Place 7th Floor, Office 7-102 London E14 5RE [hello@intent.ly](mailto:hello@intent.ly) #### APAC office 5 Martin Pl, Sydney NSW 2000, Australia #### Social channels - [Linkedin](https://www.linkedin.com/company/intent-ly/mycompany/) - [Twitter](https://twitter.com/intent_ly) - [Instagram](https://instagram.com/intent_ly) #### Links - [Google Tag Manager Integration](https://intent.ly/en/add-intently-to-google-tag-manager/) - [Privacy & Cookie Policy](https://intent.ly/privacy-policy) - [Data retention policy](https://intent.ly/data-retention-policy/) - [About Us](https://intent.ly/about-us) - [Work With Us](https://talent.sage.hr/ff61bee7-fb2f-4ac0-9013-8ac3cd0a70af/vacancies) - [Contact Us](https://intent.ly/contact/) Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram