With Black Friday now behind us, Christmas is the next big opportunity for online retailers to convert as much peak traffic as possible. Imaginative and personalised overlay campaigns can transform casual browsers into delighted customers this festive season.
Part 4 of our heuristics blog series looks at relevancy, and how we can better target online shoppers with the right messages delivered at the right time, with offers tailored to their needs.
On 27th September we hosted our very first intent.ly Live event, an insightful day of content and networking. The highlight was a panel discussion on incrementality - experts from The Body Shop, Currys, Adtraction and Gen3 shared their thoughts on this hot topic.
Q4 presents huge opportunities for online retailers to leverage peak traffic events. Preparing targeted, relevant and timely campaigns will help you to maximise engagement and conversion, and hit those all-important KPIs.
We're proud to be shortlisted for five industry awards this Autumn, including two Global Performance Marketing Awards with our partners Kwik Fit and Gen3 Marketing.
In part 3 of our heuristics blog series we explore value perception, and the strategies marketers can use to influence online shopper behaviour.
Last month we kicked off our blog series on heuristics (the mental shortcuts that help simplify decision-making) and how to use them to understand and influence shopper behaviour. In part two, we explore the complementarity heuristic.
Back from the OMR Festival in Hamburg, intent.ly COO Chris Johnson reflects on the Affiliate Marketing panel session - asking himself and some experienced industry peers just what makes the channel so unique and full of opportunities...
Heuristics can help us understand shopper behaviour and what influences buying decisions. In this blog series, we explore how seven of these mental shortcuts can be used as powerful conversion tools during different stages of the shopper journey.