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Heuristics can help us understand shopper behaviour and what influences buying decisions. In this blog series, intent.ly COO Chris Johnson explains how 7 of these mental shortcuts can be used as powerful conversion tools during different stages of the shopper journey.
intent.ly COO Chris Johnson explores topics from his recent panel session at PI Live Miami, where they discussed how best to engage with performance-based tech partnerships and the impacts of crossing channel boundaries.
We spoke to Hotel Chocolat’s Digital Trading Manager for insights on preparing for Easter - including conversion rate optimisation strategies, trends, and the future.
As we approach Mother’s Day in the UK*, we explore four ways to use website overlays to increase conversion rates during this peak traffic period.
London - Thursday, 29th July 2021
