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In the field of heuristics, anchoring refers to your brain’s tendency to heavily rely on the first piece of information offered to you when making decisions. Our final blog in the series explores how to leverage price anchoring as a marketing tactic.
Our heuristics blog series continues, with a focus on social bias - and how compelling marketing strategies can tap into the psychology of the 'bandwagon effect' to drive sales and shape trends.
Part 4 of our heuristics blog series looks at relevancy, and how we can better target online shoppers with the right messages delivered at the right time, with offers tailored to their needs.
intent.ly's head of strategic growth Moneil Patel shares his thoughts on how to optimise your website for conversions and ROI for success this peak season.
In part 3 of our heuristics blog series we explore value perception, and the strategies marketers can use to influence online shopper behaviour.
Last month we kicked off our blog series on heuristics (the mental shortcuts that help simplify decision-making) and how to use them to understand and influence shopper behaviour. In part two, we explore the complementarity heuristic.
Heuristics can help us understand shopper behaviour and what influences buying decisions. In this blog series, we explore how seven of these mental shortcuts can be used as powerful conversion tools during different stages of the shopper journey.
