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Targeted, relevant and timely campaigns maximise shopper engagement and conversion, helping you achieve a range of KPIs. Here are some key dates for the second half of the year leading up to peak - to inspire you to get ahead and start planning now.
As we approach Mother’s Day in the UK*, we explore four ways to use website overlays to increase conversion rates during this peak traffic period.
Preparing targeted, relevant and timely campaigns will help you maximise engagement and conversion, achieving KPIs. We've pulled together some key dates for your marketing calendar, to inspire you to create campaigns that deliver results in the first half of 2024.
With Black Friday now behind us, Christmas is the next big opportunity for online retailers to convert as much peak traffic as possible. Imaginative and personalised overlay campaigns can transform casual browsers into delighted customers this festive season.
Q4 presents huge opportunities for online retailers to leverage peak traffic events. Preparing targeted, relevant and timely campaigns will help you to maximise engagement and conversion, and hit those all-important KPIs.
We spoke to Hotel Chocolat’s Digital Trading Manager for insights on preparing for Easter - including conversion rate optimisation strategies, trends, and the future.