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Q4 presents huge opportunities for online retailers to leverage peak traffic events. Preparing targeted, relevant and timely campaigns will help you to maximise engagement and conversion, and hit those all-important KPIs.
We spoke to Hotel Chocolat’s Digital Trading Manager for insights on preparing for Easter - including conversion rate optimisation strategies, trends, and the future.
As we approach Mother’s Day in the UK*, we explore four ways to use website overlays to increase conversion rates during this peak traffic period.