Back from the OMR Festival in Hamburg, intent.ly COO Chris Johnson reflects on the Affiliate Marketing panel session - asking himself and some experienced industry peers just what makes the channel so unique and full of opportunities...
Heuristics can help us understand shopper behaviour and what influences buying decisions. In this blog series, we explore how seven of these mental shortcuts can be used as powerful conversion tools during different stages of the shopper journey.
intent.ly COO Chris Johnson explores topics from his recent panel session at PI Live Miami, where they discussed how best to engage with performance-based tech partnerships and the impacts of crossing channel boundaries.
Launched this week, the groundbreaking propensity-to-purchase model from intent.ly is an industry-leading technology that ensures our clients rescue more sessions and convert more customers.