intent.ly Journal

As we approach Mother’s Day in the UK*, we explore four ways to use website overlays to increase conversion rates during this peak traffic period.

In the field of heuristics, anchoring refers to your brain’s tendency to heavily rely on the first piece of information offered to you when making decisions. Our final blog in the series explores how to leverage price anchoring as a marketing tactic.

Our heuristics blog series continues, with a focus on social bias - and how compelling marketing strategies can tap into the psychology of the 'bandwagon effect' to drive sales and shape trends.

Preparing targeted, relevant and timely campaigns will help you maximise engagement and conversion, achieving KPIs. We've pulled together some key dates for your marketing calendar, to inspire you to create campaigns that deliver results in the first half of 2024.

With Black Friday now behind us, Christmas is the next big opportunity for online retailers to convert as much peak traffic as possible. Imaginative and personalised overlay campaigns can transform casual browsers into delighted customers this festive season.

Part 4 of our heuristics blog series looks at relevancy, and how we can better target online shoppers with the right messages delivered at the right time, with offers tailored to their needs.

intent.ly is a proud founding member of The Affiliate & Partner Marketing Associationwhich aims to raise standards in the industry.

On 27th September we hosted our very first intent.ly Live event, an insightful day of content and networking. The highlight was a panel discussion on incrementality - experts from The Body Shop, Currys, Adtraction and Gen3 shared their thoughts on this hot topic.

intent.ly's head of strategic growth Moneil Patel shares his thoughts on how to optimise your website for conversions and ROI for success this peak season.

Q4 presents huge opportunities for online retailers to leverage peak traffic events. Preparing targeted, relevant and timely campaigns will help you to maximise engagement and conversion, and hit those all-important KPIs.