With Black Friday now behind us, Christmas is the next big opportunity for online retailers to convert as much peak traffic as possible. Imaginative and personalised overlay campaigns can transform casual browsers into delighted customers this festive season.
According to a recent report by Adobe Analytics, UK online sales in the Christmas trading season are expected to rise 2.7% this year, despite ongoing pressures on the cost of living. Shoppers are expected to spend £24.1 billion during the ‘Golden Quarter’, and in the US this could reach $278.8 billion (up 9% compared to 2022).
With Black Friday now behind us, Christmas is the next big opportunity for online retailers to convert as much peak traffic as possible - on average, we see our activity increase conversion rates by over 5% before last order dates.
Creative, personalised campaigns can transform casual browsers into delighted customers this festive season - from advent calendar gamification to beautifully animated snow scenes that showcase exclusive offers, we can help bring your imaginative ideas to life.
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Here are a few tips to help you prepare for success this Christmas:
🎁 Streamline shopper journeys
Positive shopping experiences will boost sales and create loyal customers. Relevant and eye-catching overlays at this time of year help you convert more shoppers - especially if you can offer exclusive discounts even after Black Friday ends.
Gifting prompts can help them find what they’re looking for - for example, directing them to popular gift categories or to similar products if they find an initial item out of stock.
Offering bundle deals on complementary products can also help to boost value perception and drive higher AOVs too. Guide them through the purchase process and remove as much friction as possible.
🔔 Create a sense of urgency
Remind shoppers of your last delivery dates before Christmas to create a sense of urgency and encourage early purchases. You can incorporate live countdown timers into overlays and use FOMO messaging so shoppers don’t miss out on good deals or deadlines.
Spend threshold incentives can be used in a similar way - for example telling shoppers they can benefit from free shipping if they add a certain value to their basket. 
🎄 Creativity & gamification
Interactive advent calendars are a popular way to engage shoppers on your site during December, where clicks reveal special offers or gift ideas, adding an element of excitement to the shopping experience.
Beautifully designed overlays should integrate seamlessly with your website, and add some seasonal cheer to the user experience. Animations could include snow falling, festive characters interacting with the user, or even a cracker being pulled! If you can imagine it, we can design it!
On average, intent.ly tech increases conversion rates by over 5% before last order dates. Our team of experts would love to talk to you about your goals, and share previous Christmas campaign success stories - get in touch today.
If you're already prepared for Christmas, then here's a list of key dates for your 2024 marketing calendar!
intent.ly customers typically see a 7x average conversion rate using our suite of proprietary real-time technology solutions. Our overlay campaigns intervene at the right moment, saving the session and providing truly measurable and incremental sales. Book a demo today.
