Targeted, relevant and timely campaigns maximise shopper engagement and conversion, helping you achieve a range of KPIs. Here are some key dates for the second half of the year leading up to peak - to inspire you to get ahead and start planning now.
Whether your goal is to acquire new customers, boost conversion rates and AOVs, reduce cart abandonment, manage inventory or traffic shape - effective campaign planning and working with the right tech partners will help ensure you achieve them.
Here are some key dates for your marketing calendar for the rest of 2024, to get you thinking about creative campaigns we can help you with in the run up to the all-important peak season.
| JULY | AUGUST | SEPTEMBER |
| Wimbledon Championships starts (1) |
Qixi Festival / Valentine's Day (10, China) | Father's Day (1, Australia) |
Canada Day (1) |
Assumption of Mary (15, Italy) | Labor Day (2, US) |
| Amazon Prime Day (TBC) | Bank Holiday (26, UK) | Back to School (2, UK) |
| Independence Day (4, US) | Fairtrade Fortnight starts (9) | |
| Independence Day (9, Argentina) | Independence Day (16, Mexico) | |
| Bastille Day (14, France) | Mid-Autumn Festival (17, China) | |
| Independence Day (20, Colombia) | Oktoberfest starts (21, Germany) |
.png?width=560&height=309&name=Blog%20images%20(6).png)
| OCTOBER | NOVEMBER | DECEMBER |
| Black History Month | Diwali (1) | Cyber Monday (2) |
| Golden Week (1-7, China) | Day of the Dead (1) | Green Monday (9, US) |
| National Day of Spain (12) | World Vegan Day (1) | Couple's Day (12, China) |
| Thanksgiving (14, Canada) | Melbourne Cup Day (5, Australia) | Super Saturday (21) |
| Halloween (31) | Remembrance Sunday (10) | Last Next Day Delivery (23) |
| Singles' Day (11, China) | Christmas Eve (24) | |
| Remembrance Day (UK) / Veterans Day (US) Armistice Day (France) (11) |
Christmas Day (25) | |
| El Buen Fin (15, Mexico) | Boxing Day (26) | |
| Thanksgiving (28, US) | New Year's Eve (31) | |
| Black Friday (29) | ||
| Small Business Saturday (30) | ||
| St. Andrew's Day (30, Scotland) |
Contact your intent.ly Client Success Manager to discuss your campaigns, or request a demo to learn more about how we can help you to engage and convert more shoppers, achieving a wide range of KPIs.
intent.ly customers typically see a 7x average conversion rate using our suite of proprietary real-time technology solutions. Our overlay campaigns intervene at the right moment, saving the session and providing truly measurable and incremental sales. Book a demo today.
