--- title: Key Dates For Your 2024 H2 Marketing Calendar description: We've pulled together some key dates for your marketing calendar to inspire you to create campaigns with us that deliver results in the second half of 2024 image: https://journal.intent.ly/hubfs/Blog%20images%20(5)-1.png --- [![intent.ly - intent-based CRO](https://journal.intent.ly/hs-fs/hubfs/Intently%20RGB.png?width=1182&height=226&name=Intently%20RGB.png "intent.ly - intent-based CRO")](https://intent.ly/) Open main menu Close main menu - [Home](https://intent.ly) - [Solutions](https://intent.ly/overlays) Open the submenu - [Overlays](https://intent.ly/overlays) - [Email Remarketing](https://intent.ly/email-remarketing) - [Analytics Suite](https://intent.ly/analytics-suite) - [Integrations](https://intent.ly/integrations) - [Journal](https://intent.ly/journal) - [Events](https://intent.ly/events) - [About Us](https://intent.ly/about-us) - [Book a demo](https://intent.ly/contact) [Affiliate](https://journal.intent.ly/tag/affiliate) [Consumers](https://journal.intent.ly/tag/consumers) [Exit Intent](https://journal.intent.ly/tag/exit-intent) [Technology](https://journal.intent.ly/tag/technology) # Key Dates For Your 2024 H2 Marketing Calendar [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://journal.intent.ly/key-dates-for-your-2024-h2-marketing-calendar) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://journal.intent.ly/key-dates-for-your-2024-h2-marketing-calendar) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://journal.intent.ly/key-dates-for-your-2024-h2-marketing-calendar) ![H2 Seasonal Campaigns](https://journal.intent.ly/hubfs/Blog%20images%20(5)-1.png) Targeted, relevant and timely campaigns maximise shopper engagement and conversion, helping you achieve a range of KPIs. Here are some key dates for the second half of the year leading up to peak - to inspire you to get ahead and start planning now. Whether your goal is to acquire new customers, boost conversion rates and AOVs, reduce cart abandonment, manage inventory or traffic shape - effective campaign planning and working with the right tech partners will help ensure you achieve them. Here are some key dates for your marketing calendar for the rest of 2024, to get you thinking about creative campaigns we can help you with in the run up to the all-important peak season. | **JULY** | **AUGUST** | **SEPTEMBER** | | --- | --- | --- | | Wimbledon Championships starts (1) | Qixi Festival / Valentine's Day (10, China)     | Father's Day (1, Australia)  | | Canada Day (1) | Assumption of Mary (15, Italy)   | Labor Day (2, US) | | Amazon Prime Day (TBC) | Bank Holiday (26, UK) | Back to School (2, UK) | | Independence Day (4, US) |   | Fairtrade Fortnight starts (9) | | Independence Day (9, Argentina)     |   | Independence Day (16, Mexico) | | Bastille Day (14, France)     |   | Mid-Autumn Festival (17, China) | | Independence Day (20, Colombia)     |   | Oktoberfest starts (21, Germany) | ![Blog images (6)](https://journal.intent.ly/hs-fs/hubfs/Blog%20images%20(6).png?width=560&height=309&name=Blog%20images%20(6).png) | **OCTOBER** | **NOVEMBER** | **DECEMBER** | | --- | --- | --- | | Black History Month      | Diwali (1)     | Cyber Monday (2) | | Golden Week (1-7, China)     | Day of the Dead (1)     | Green Monday (9, US) | | National Day of Spain (12)     | World Vegan Day (1)     | Couple's Day (12, China) | | Thanksgiving (14, Canada)     | Melbourne Cup Day (5, Australia)     | Super Saturday (21) | | Halloween (31)     | Remembrance Sunday (10)     | Last Next Day Delivery (23) | |   | Singles' Day (11, China)     | Christmas Eve (24) | |   | Remembrance Day (UK) / Veterans Day (US) Armistice Day (France) (11) | Christmas Day (25) | |   | El Buen Fin (15, Mexico)     | Boxing Day (26) | |   | Thanksgiving (28, US)     | New Year's Eve (31) | |   | Black Friday (29)     |   | |   | Small Business Saturday (30)  |   | |   | St. Andrew's Day (30, Scotland)     |   | ![Screenshot 2023-10-30 105222](https://journal.intent.ly/hs-fs/hubfs/Screenshot%202023-10-30%20105222.png?width=560&height=200&name=Screenshot%202023-10-30%20105222.png) Contact your intent.ly Client Success Manager to discuss your campaigns, or [request a demo](https://intent.ly/en/contact/) to learn more about how we can help you to engage and convert more shoppers, achieving a wide range of KPIs. --- [intent.ly](http://www.intent.ly/) customers typically see a 7x average conversion rate using our suite of proprietary real-time technology solutions. Our overlay campaigns intervene at the right moment, saving the session and providing truly measurable and incremental sales. [Book a demo](https://intent.ly/en/contact/) today.               ## Related Articles [![](https://journal.intent.ly/hubfs/Blog%20images%20(3)-1.png)](https://journal.intent.ly/key-dates-for-your-2024-h1-marketing-calendar) [Affiliate](https://journal.intent.ly/tag/affiliate) [Consumers](https://journal.intent.ly/tag/consumers) [Exit Intent](https://journal.intent.ly/tag/exit-intent) [Technology](https://journal.intent.ly/tag/technology) ### [Key Dates For Your 2024 H1 Marketing Calendar](https://journal.intent.ly/key-dates-for-your-2024-h1-marketing-calendar) Preparing targeted, relevant and timely campaigns will help you maximise engagement and conversion, achieving KPIs. We've pulled together some key dates for your... [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Read More](https://journal.intent.ly/key-dates-for-your-2024-h1-marketing-calendar) [![intent.ly at OMR Festival 2023](https://journal.intent.ly/hubfs/OMR%20Blog%20images%20(1).png)](https://journal.intent.ly/goodbye-affiliate-marketing-its-partner-marketing-from-here-on-out) [Affiliate](https://journal.intent.ly/tag/affiliate) [Technology](https://journal.intent.ly/tag/technology) [Partnerships](https://journal.intent.ly/tag/partnerships) ### [Goodbye Affiliate Marketing - It’s Partner Marketing From Here On Out](https://journal.intent.ly/goodbye-affiliate-marketing-its-partner-marketing-from-here-on-out) Back from the OMR Festival in Hamburg, [intent.ly](http://intent.ly) COO Chris Johnson reflects on the Affiliate Marketing panel session - asking himself and some experienced industry peers... ![Chris Johnson](https://app.hubspot.com/settings/avatar/a826239fd2977dd7b20bd23910340d74) [Chris Johnson](https://journal.intent.ly/author/chris-johnson) [Read More](https://journal.intent.ly/goodbye-affiliate-marketing-its-partner-marketing-from-here-on-out) #### EMEA Office [intent.ly](http://intent.ly/) Global Ltd 30 Churchill Place 7th Floor, Office 7-102 London E14 5RE [hello@intent.ly](mailto:hello@intent.ly) #### APAC office 5 Martin Pl, Sydney NSW 2000, Australia #### Social channels - [Linkedin](https://www.linkedin.com/company/intent-ly/mycompany/) - [Twitter](https://twitter.com/intent_ly) - [Instagram](https://instagram.com/intent_ly) #### Links - [Google Tag Manager Integration](https://intent.ly/en/add-intently-to-google-tag-manager/) - [Privacy & Cookie Policy](https://intent.ly/privacy-policy) - [Data retention policy](https://intent.ly/data-retention-policy/) - [About Us](https://intent.ly/about-us) - [Work With Us](https://talent.sage.hr/ff61bee7-fb2f-4ac0-9013-8ac3cd0a70af/vacancies) - [Contact Us](https://intent.ly/contact/) Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram