Q4 presents huge opportunities for online retailers to leverage peak traffic events. Preparing targeted, relevant and timely campaigns will help you to maximise engagement and conversion, and hit those all-important KPIs.
Last year it was reported that consumers spent a total of $1.14 trillion online globally ($270 billion in the U.S. alone) across the 2022 holiday season. With events like Black Friday and Cyber Monday just around the corner, its important that online retailers are fully prepared to get the most out of this peak season opportunity.
Whether your goal this Q4 is to shift stock, attract new customers or boost conversion rates and AOVs, campaign planning and working with the right tech partners will help you to achieve them.
We've pulled together some key dates for your marketing calendar below, to inspire you to create relevant and timely campaigns that deliver results this Q4:
|Black History Month||World Vegan Day (1)||Green Monday (12, US)|
|Golden Week (1-7, China)||Melbourne Cup (1, Australia)||Doubles Day (12, China)|
|Thanksgiving (10, Canada)||Day of the Dead (2)||Last Next Day Delivery (22)|
|Independence Day (12, Spain,)||Singles Day (11)||Super Saturday (23)|
|Diwali (24)||Remembrance Day (UK) Veterans Day (US) Armistice Day (France) (11)||Christmas Eve (24)|
|Halloween (31)||Remembrance Sunday (12,UK)||Christmas Day (25)|
|Thanksgiving (23, US)||Boxing Day (26)|
|Black Friday (24)||New Year's Eve (31)|
|Small Business Saturday (26)|
|Cyber Monday (27)|
|St Andrews Day (30, UK)|
Peak Season Campaign Tips 📈
By analysing shopper behaviour insights, you can develop solutions and strategies that better target shoppers at all stages of the purchase funnel, making them more likely to convert.
Here are just a few tips to get you started with Peak Season campaign planning:
- Get creative - overlays can include animations, gamification and come in all shapes, sizes and page positions to capture attention
- Get personal - use data insights to target shoppers at all funnel stages
- Create urgency - use countdown timers or spend-threshold incentives
- Test, test, test - run A/B tests and do more of what works best for your site
- Reward loyal customers - give them early access or exclusive offers
- Remove friction - provide a smooth purchase funnel experience
intent.ly customers typically see a 7x average conversion rate using our suite of proprietary real-time technology solutions. Our overlay campaigns intervene at the right moment, saving the session and providing truly measurable and incremental sales. Book a demo today.