Preparing targeted, relevant and timely campaigns will help you maximise engagement and conversion, achieving KPIs. We've pulled together some key dates for your marketing calendar, to inspire you to create campaigns that deliver results in the first half of 2024.
Whether your goal is to reduce bounce rates, attract new customers, boost conversion rates and AOVs, or shift certain stock lines, campaign planning and working with the right tech partners will help ensure you achieve them.
Here are some key dates for your marketing calendar, to get you thinking about creative campaigns we can help you with this quarter and next.
| JANUARY | FEBRUARY | MARCH |
| New Year's Day (1) | Chinese New Year (10) | St. David's Day (1, Wales) |
| Martin Luther King Jr Day (15, US) | Super Bowl Final (11, US) | World Book Day (7) |
| Burns Night (25, Scotland) | Shrove Tuesday (13) | International Women's Day (8) |
| Australia Day (26) | Ash Wednesday (14) | Mothering Sunday (10, UK) |
| Valentine's Day (14) | Ramadan starts (10) | |
| London Fashion Week (16) | St. Patrick's Day (17) | |
| Presidents' Day (19, US) | Holi Festival (25, India) | |
| Family Day (19, Canada) | Good Friday (29) | |
| Easter Sunday (30) |
| APRIL | MAY | JUNE |
| Easter Monday (1) | Labour Day/May Day (1) | Pride Month |
| Qingming Festival (4, China) | Cinco De Mayo (5, Mexico) | Republic Day (2, Italy) |
| Eid (9) | Bank Holiday (6, UK) | Flag Day (14, US) |
| St. George's Day (23, England) | WWII Victory Day (8, France) | Father's Day (16) |
| Anzac Day (25) | Mother's Day (12, US, Australia) | |
| Victoria Day (20, Canada) | ||
| Whit Monday (20) | ||
| RHS Chelsea Flower Show (21) | ||
| FA Cup Final (25) | ||
| Mother's Day (26, France) | ||
| Bank Holiday (27, UK) | ||
| Gloucester Cheese Rolling (27) | ||
| Memorial Day (27, US) | ||
| Hot Sales (TBC, Mexico) |
Contact your intent.ly Client Success Manager to discuss your campaigns, or request a demo to learn more about how we can help you to engage and convert more shoppers, achieving a wide range of KPIs.
intent.ly customers typically see a 7x average conversion rate using our suite of proprietary real-time technology solutions. Our overlay campaigns intervene at the right moment, saving the session and providing truly measurable and incremental sales. Book a demo today.
