--- title: Consumers are ‘predictably irrational’ description: James Boden from intent.ly discusses how consumers are predictably irrational. Hear about the behavioural trends we see through intent.ly's CCO platform. image: https://journal.intent.ly/hubfs/personalisation.jpg --- [![intent.ly - intent-based CRO](https://journal.intent.ly/hs-fs/hubfs/Intently%20RGB.png?width=1182&height=226&name=Intently%20RGB.png "intent.ly - intent-based CRO")](https://intent.ly/) Open main menu Close main menu - [Home](https://intent.ly) - [Solutions](https://intent.ly/overlays) Open the submenu - [Overlays](https://intent.ly/overlays) - [Email Remarketing](https://intent.ly/email-remarketing) - [Analytics Suite](https://intent.ly/analytics-suite) - [Integrations](https://intent.ly/integrations) - [Journal](https://intent.ly/journal) - [Events](https://intent.ly/events) - [About Us](https://intent.ly/about-us) - [Book a demo](https://intent.ly/contact) [Affiliate](https://journal.intent.ly/tag/affiliate) [Behavioural science](https://journal.intent.ly/tag/behavioural-science) [Partnerships](https://journal.intent.ly/tag/partnerships) # Consumers are ‘predictably irrational’ ![intent.ly Journal](https://journal.intent.ly/hs-fs/hubfs/Imported%20images/cropped-inentlyFavicon-32x32.png?width=45&name=cropped-inentlyFavicon-32x32.png) [intent.ly Journal](https://journal.intent.ly/author/intent.ly-journal) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://journal.intent.ly/consumers-are-predictably-irrational) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://journal.intent.ly/consumers-are-predictably-irrational) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://journal.intent.ly/consumers-are-predictably-irrational) ![customer conversion optimisation platform](https://journal.intent.ly/hubfs/personalisation.jpg) We discussed how today’s consumers are predictable yet irrational with one of our partners. Hear from global commercial director James Boden, interviewed by Impact’s Andrea Añez, Director of Strategic Partnerships in EMEA Conversion optimisation is an art form, especially with consumers being savvier and less advertising-motivated than ever. Smarter Click has it down, providing an array of engaging conversion optimisation tools that help brands turn shoppers and browsers into repeat customers. We chatted to Impact’s Andrea Añez, Director of Strategic Partnerships in EMEA, who wanted to know more about how Smarter Click works with its brand partners to drive conversions. She interviewed our Global Commercial Director James Boden, to learn more about our business, partnerships, and experiences with the Impact Partnership Cloud. [Read the full article](https://impact.com/partnerships/consumers-are-predictably-irrational-qa-with-smarter-click/) over at Impact’s partnership blog.   ## Related Articles [![](https://journal.intent.ly/hubfs/Screenshot%202021-08-18%20at%2013.46.55.png)](https://journal.intent.ly/intent.lys-machine-learning-solution-has-launched) [intent.ly index](https://journal.intent.ly/tag/intent-ly-index) ### [intent.ly's machine learning solution has launched](https://journal.intent.ly/intent.lys-machine-learning-solution-has-launched) Launched this week, the groundbreaking propensity-to-purchase model from intent.ly is an industry-leading technology that ensures our clients rescue more sessions and... ![Chris Johnson](https://app.hubspot.com/settings/avatar/a826239fd2977dd7b20bd23910340d74) [Chris Johnson](https://journal.intent.ly/author/chris-johnson) [Read More](https://journal.intent.ly/intent.lys-machine-learning-solution-has-launched) [Press Release](https://journal.intent.ly/tag/press-release) ### [intent.ly appoints Katy Hughes as Client Success Director](https://journal.intent.ly/intent.ly-appoints-katy-hughes-as-client-success-director) [Anshu Bajaj](https://journal.intent.ly/author/anshu-bajaj) [Read More](https://journal.intent.ly/intent.ly-appoints-katy-hughes-as-client-success-director) #### EMEA Office [intent.ly](http://intent.ly/) Global Ltd 30 Churchill Place 7th Floor, Office 7-102 London E14 5RE [hello@intent.ly](mailto:hello@intent.ly) #### APAC office 5 Martin Pl, Sydney NSW 2000, Australia #### Social channels - [Linkedin](https://www.linkedin.com/company/intent-ly/mycompany/) - [Twitter](https://twitter.com/intent_ly) - [Instagram](https://instagram.com/intent_ly) #### Links - [Google Tag Manager Integration](https://intent.ly/en/add-intently-to-google-tag-manager/) - [Privacy & Cookie Policy](https://intent.ly/privacy-policy) - [Data retention policy](https://intent.ly/data-retention-policy/) - [About Us](https://intent.ly/about-us) - [Work With Us](https://talent.sage.hr/ff61bee7-fb2f-4ac0-9013-8ac3cd0a70af/vacancies) - [Contact Us](https://intent.ly/contact/) Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram