A night to remember at the Performance Marketing Awards 2022
London - 20th May 2022
The 16th Annual Performance Marketing Awards returned fashionably at The Grosvenor Hotel, Park Lane to showcase the industry's most innovative and groundbreaking campaigns, teams and companies.
After two years of Covid-19 and virtual ceremonies it was great to be finally gathering together for a night of networking, celebration and seeing who took to the stage and walked away with the coveted awards.
Attendees were dressed in black tie and invited for a drinks reception and three-course evening meal whilst the ceremony host and comedian Joel Dommett set the tone for the evening on stage.
We are so proud to announce that intent.ly received the award for Best Fashion, Health and Beauty campaign alongside Feelunique for our work on the campaign 'Driving Editorial Lifetime Value'. We were also highly commended for 'Best Partnership' alongside Currys in a very competitive category, and with that we would like to take this opportunity to thank our clients and partners for their ongoing support.
Judges Comments:
“This campaign did a really good job of demonstrating that there is always more than you can do to generate demand. There were strong and clear objectives and execution, proved by the strong results.”
Chris Johnson, COO of intent.ly said:
“We are thrilled to have continued our run of award wins at the annual Performance Marketing Awards ceremony.
Our teams consistently place a monumental effort towards driving ongoing value for our clients, so to receive an award win for our work with Feelunique and also a high commendation in a very competitive category with Currys for our partnership efforts, we’re thrilled that our efforts were realised across the industry’s showpiece event.
Winning Summary:
After seeing reports that websites using content marketing enjoyed conversion rates about six times better than sites that did not, the intent.ly and Feelunique teams decided to take on a content-led approach to a set of exit intent campaigns to test this theory, as a part of the ongoing partnership.
Focusing on two popular subcategories of mascara and fragrance, customers who were showing signs of exit intent after visiting certain product pages would be engaged with overlays that promoted Feelunique’s relevant editorial content. By combining Feelunique’s beauty expertise and customer insights with intent.ly’s conversion technology and campaign expertise, this partnership produced two highly successful campaigns that aligned on one content-led strategy. A higher LTV customer was converted, with incremental revenue achieved without profit margin sacrifice.
intent.ly was able to achieve exceptional results across sales, revenue, AOV a well as reducing journey abandonment, increasing customer satisfaction and
engagement.
Media contact: Anshu Bajaj anshu.bajaj@intent.ly
