--- title: intent.ly Journal | Partnerships description: Partnerships | News and insights from customer conversion optimisation team at intent.ly --- [![intent.ly - intent-based CRO](https://journal.intent.ly/hs-fs/hubfs/Intently%20RGB.png?width=1182&height=226&name=Intently%20RGB.png "intent.ly - intent-based CRO")](https://intent.ly/) Open main menu Close main menu - [Home](https://intent.ly) - [Solutions](https://intent.ly/overlays) Open the submenu - [Overlays](https://intent.ly/overlays) - [Email Remarketing](https://intent.ly/email-remarketing) - [Analytics Suite](https://intent.ly/analytics-suite) - [Integrations](https://intent.ly/integrations) - [Journal](https://intent.ly/journal) - [Events](https://intent.ly/events) - [About Us](https://intent.ly/about-us) - [Book a demo](https://intent.ly/contact) # intent.ly Journal Select Category Technology Partnerships Consumers Affiliate Behavioural science Exit Intent Press Release Case Studies intent.ly index Posts about: ## Partnerships ![](https://journal.intent.ly/hubfs/Blog%20images.png) [Behavioural science,](https://journal.intent.ly/tag/behavioural-science) [Consumers,](https://journal.intent.ly/tag/consumers) [Technology,](https://journal.intent.ly/tag/technology) [Partnerships](https://journal.intent.ly/tag/partnerships) ### [Heuristics Series Part 6: Price Anchoring](https://journal.intent.ly/price-anchoring) Feb 19, 2024, 4:52:48 PM In the field of heuristics, anchoring refers to your brain’s tendency to heavily rely on the first piece of information offered to you when making decisions. Our final blog in the series explores how to leverage price anchoring as a marketing tactic. [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Read More](https://journal.intent.ly/price-anchoring) ![](https://journal.intent.ly/hubfs/Blog%20images.png) [Behavioural science,](https://journal.intent.ly/tag/behavioural-science) [Consumers,](https://journal.intent.ly/tag/consumers) [Technology,](https://journal.intent.ly/tag/technology) [Partnerships](https://journal.intent.ly/tag/partnerships) ### [Heuristics Series Part 5: Social Bias](https://journal.intent.ly/social-bias) Jan 23, 2024, 3:18:26 PM Our heuristics blog series continues, with a focus on social bias - and how compelling marketing strategies can tap into the psychology of the 'bandwagon effect' to drive sales and shape trends. [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Read More](https://journal.intent.ly/social-bias) ![](https://journal.intent.ly/hubfs/Blog%20images.png) [Behavioural science,](https://journal.intent.ly/tag/behavioural-science) [Consumers,](https://journal.intent.ly/tag/consumers) [Technology,](https://journal.intent.ly/tag/technology) [Partnerships](https://journal.intent.ly/tag/partnerships) ### [Heuristics Series Part 4: Relevancy](https://journal.intent.ly/heuristics-series-relevancy) Nov 10, 2023, 1:49:42 PM Part 4 of our heuristics blog series looks at relevancy, and how we can better target online shoppers with the right messages delivered at the right time, with offers tailored to their needs. [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Read More](https://journal.intent.ly/heuristics-series-relevancy) ![](https://journal.intent.ly/hubfs/Blog%20images%20(9).png) [Affiliate,](https://journal.intent.ly/tag/affiliate) [Case Studies,](https://journal.intent.ly/tag/case-studies) [Technology,](https://journal.intent.ly/tag/technology) [Partnerships](https://journal.intent.ly/tag/partnerships) ### [intent.ly Live! Panel Session: Incrementality](https://journal.intent.ly/intent.ly-live-panel-session-incrementality) Oct 20, 2023, 9:59:26 AM On 27th September we hosted our very first intent.ly Live event, an insightful day of content and networking. The highlight was a panel discussion on incrementality - experts from The Body Shop, Currys, Adtraction and Gen3 shared their thoughts on this hot topic. [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Read More](https://journal.intent.ly/intent.ly-live-panel-session-incrementality) ![](https://journal.intent.ly/hubfs/Blog%20images%20(3).png) [Case Studies,](https://journal.intent.ly/tag/case-studies) [Technology,](https://journal.intent.ly/tag/technology) [Partnerships](https://journal.intent.ly/tag/partnerships) ### [intent.ly Shortlisted for Five Industry Awards This Autumn](https://journal.intent.ly/intent.ly-shortlisted-for-five-industry-awards-this-autumn) Sep 14, 2023, 1:43:54 PM We're proud to be shortlisted for five industry awards this Autumn, including two Global Performance Marketing Awards with our partners Kwik Fit and Gen3 Marketing. [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Read More](https://journal.intent.ly/intent.ly-shortlisted-for-five-industry-awards-this-autumn) ![](https://journal.intent.ly/hubfs/Blog%20images.png) [Behavioural science,](https://journal.intent.ly/tag/behavioural-science) [Consumers,](https://journal.intent.ly/tag/consumers) [Technology,](https://journal.intent.ly/tag/technology) [Partnerships](https://journal.intent.ly/tag/partnerships) ### [Heuristics Series Part 3: Value Perception](https://journal.intent.ly/heuristics-series-value-perception) Aug 18, 2023, 2:02:43 PM In part 3 of our heuristics blog series we explore value perception, and the strategies marketers can use to influence online shopper behaviour.  [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Read More](https://journal.intent.ly/heuristics-series-value-perception) ![](https://journal.intent.ly/hubfs/Blog%20images.png) [Behavioural science,](https://journal.intent.ly/tag/behavioural-science) [Consumers,](https://journal.intent.ly/tag/consumers) [Technology,](https://journal.intent.ly/tag/technology) [Partnerships](https://journal.intent.ly/tag/partnerships) ### [Heuristics Series Part 2:  Complementarity](https://journal.intent.ly/heuristics-series-complementarity) Jul 10, 2023, 4:14:46 PM Last month we kicked off our blog series on heuristics (the mental shortcuts that help simplify decision-making) and how to use them to understand and influence shopper behaviour. In part two, we explore the complementarity heuristic. [Amy Jordan](https://journal.intent.ly/author/amy-jordan) [Read More](https://journal.intent.ly/heuristics-series-complementarity) ![intent.ly at OMR Festival 2023](https://journal.intent.ly/hubfs/OMR%20Blog%20images%20(1).png) [Affiliate,](https://journal.intent.ly/tag/affiliate) [Technology,](https://journal.intent.ly/tag/technology) [Partnerships](https://journal.intent.ly/tag/partnerships) ### [Goodbye Affiliate Marketing - It’s Partner Marketing From Here On Out](https://journal.intent.ly/goodbye-affiliate-marketing-its-partner-marketing-from-here-on-out) Jun 12, 2023, 4:37:00 PM Back from the OMR Festival in Hamburg, [intent.ly](http://intent.ly) COO Chris Johnson reflects on the Affiliate Marketing panel session - asking himself and some experienced industry peers just what makes the channel so unique and full of opportunities... ![Chris Johnson](https://app.hubspot.com/settings/avatar/a826239fd2977dd7b20bd23910340d74) [Chris Johnson](https://journal.intent.ly/author/chris-johnson) [Read More](https://journal.intent.ly/goodbye-affiliate-marketing-its-partner-marketing-from-here-on-out) ![intent.ly at PI Live Miami](https://journal.intent.ly/hubfs/PI%20LIve%20Miami%20Panel.png) [Affiliate,](https://journal.intent.ly/tag/affiliate) [Technology,](https://journal.intent.ly/tag/technology) [Partnerships](https://journal.intent.ly/tag/partnerships) ### [PI Live Miami Panel Review: Crossing Channel Boundaries](https://journal.intent.ly/pi-live-miami-panel-review-crossing-channel-boundaries) Apr 14, 2023, 3:48:44 PM [intent.ly](http://intent.ly) COO Chris Johnson explores topics from his recent panel session at PI Live Miami, where they discussed how best to engage with performance-based tech partnerships and the impacts of crossing channel boundaries. ![Chris Johnson](https://app.hubspot.com/settings/avatar/a826239fd2977dd7b20bd23910340d74) [Chris Johnson](https://journal.intent.ly/author/chris-johnson) [Read More](https://journal.intent.ly/pi-live-miami-panel-review-crossing-channel-boundaries) ![](https://journal.intent.ly/hubfs/intentlyrebrand2x1-2.jpg) [Press Release,](https://journal.intent.ly/tag/press-release) [Affiliate,](https://journal.intent.ly/tag/affiliate) [Technology,](https://journal.intent.ly/tag/technology) [Partnerships](https://journal.intent.ly/tag/partnerships) ### [Smarter Click rebrands to intent.ly as it rolls out customer conversion optimisation technology globally](https://journal.intent.ly/smarter-click-rebrands-to-intent.ly-as-it-rolls-out-customer-conversion-optimisation-technology-globally) Jul 29, 2021, 12:52:11 PM London - ***Thursday, 29th July 2021*** ![intent.ly Journal](https://journal.intent.ly/hs-fs/hubfs/Imported%20images/cropped-inentlyFavicon-32x32.png?width=45&name=cropped-inentlyFavicon-32x32.png) [intent.ly Journal](https://journal.intent.ly/author/intent.ly-journal) [Read More](https://journal.intent.ly/smarter-click-rebrands-to-intent.ly-as-it-rolls-out-customer-conversion-optimisation-technology-globally) [1](https://journal.intent.ly) [2](https://journal.intent.ly/tag/partnerships/page/2) #### EMEA Office [intent.ly](http://intent.ly/) Global Ltd 30 Churchill Place 7th Floor, Office 7-102 London E14 5RE [hello@intent.ly](mailto:hello@intent.ly) #### APAC office 5 Martin Pl, Sydney NSW 2000, Australia #### Social channels - [Linkedin](https://www.linkedin.com/company/intent-ly/mycompany/) - [Twitter](https://twitter.com/intent_ly) - [Instagram](https://instagram.com/intent_ly) #### Links - [Google Tag Manager Integration](https://intent.ly/en/add-intently-to-google-tag-manager/) - [Privacy & Cookie Policy](https://intent.ly/privacy-policy) - [Data retention policy](https://intent.ly/data-retention-policy/) - [About Us](https://intent.ly/about-us) - [Work With Us](https://talent.sage.hr/ff61bee7-fb2f-4ac0-9013-8ac3cd0a70af/vacancies) - [Contact Us](https://intent.ly/contact/) Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram