---
title: Consumers are ‘predictably irrational’
description: James Boden from intent.ly discusses how consumers are predictably irrational. Hear about the behavioural trends we see through intent.ly's CCO platform.
---

[intent.ly Journal](https://journal.intent.ly)

# [Consumers are ‘predictably irrational’](https://journal.intent.ly/consumers-are-predictably-irrational)

 Written by [intent.ly Journal](https://journal.intent.ly/author/intent.ly-journal) | Jul 27, 2021 4:24:07 PM

We discussed how today’s consumers are predictable yet irrational with one of our partners. Hear from global commercial director James Boden, interviewed by Impact’s Andrea Añez, Director of Strategic Partnerships in EMEA

Conversion optimisation is an art form, especially with consumers being savvier and less advertising-motivated than ever. Smarter Click has it down, providing an array of engaging conversion optimisation tools that help brands turn shoppers and browsers into repeat customers.

We chatted to Impact’s Andrea Añez, Director of Strategic Partnerships in EMEA, who wanted to know more about how Smarter Click works with its brand partners to drive conversions. She interviewed our Global Commercial Director James Boden, to learn more about our business, partnerships, and experiences with the Impact Partnership Cloud.

[Read the full article](https://impact.com/partnerships/consumers-are-predictably-irrational-qa-with-smarter-click/) over at Impact’s partnership blog.

 

[View full post](https://journal.intent.ly/consumers-are-predictably-irrational)

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